Fox Head Bolsters e-Commerce Site with ATG Commerce OnDemand and
0 Comments | Wireless News, Jul 22, 2010
Art Technology Group, Inc., (ATG) a provider of cross-channel commerce solutions, and Razor360, an e-Business consultancy, announced that Fox Head, Inc, a brand of motocross apparel, will re- launch its e-commerce platform on ATG Commerce OnDemand, ATG’s hosted e-commerce solution.
With the selection of ATG and Razor360, Fox noted it intends to deliver a personalized customer experience and more effectively merchandise its portfolio of products online.
During the last three decades, Fox Head has become one of the world’s most recognizable lifestyle clothing brands. The company opened for business in 1974, when Geoff Fox launched Moto-X Fox, a small distribution business for European motocross parts and accessories in a 1,500-square foot building in California. Within two years, Moto-X Fox was manufacturing high-performance suspension and engine components for motocross racers. The company is best known for its motocross apparel, while it also sells mountain bike apparel, lifestyle clothing, eyewear, and footwear.
With aggressive growth objectives for its online channel, Fox Head had outgrown its internally developed e-commerce platform. It needed a solution that would deliver a rich product presentation, enhanced shopping navigation, and a more personalized online buying experience
ecommerce consulting
About the Author
